Laurence Liss was made aware of the world of toy safety by his younger brother, who became fascinated by the subject of recalls when he was eight-years-old. “I’m 10 years older than my brother. I was entering college when he going through his recall obsession.” Liss has been a writer and an editor with several national publications. Liss is particularly happy to be working with SafeToys.com because he feels journalism and public knowledge are essential to democracy and the forum provides a chance to bring useful, unbiased, and un-sensationalized information to people who need it.